In Iranian culture, the last night of fall is called Yalda; it is the longest night of the year. Staying up all night is one of the most ancient Yalda traditions in Iran.
Our ancestors believed that “darkness” was a symbol of the devil, while light and fire were believed to be symbols of God. So on the longest of the nights, they would gather together, waiting for the sunrise, so as to celebrate the victory of God on the devil. It was common, and still is, to pass the night eating pomegranates and watermelons, read Hafez poems, and tell old tales to each other.
We Iranians believe it’s important to keep your traditions alive; that’s why we’ve been celebrating Yalda for many years, and hope to keep doing so in future.
Organic Saffron, roots in culture and history
Just like Yalda celebrations, Saffron is also a precious treasure for us Iranians; preserved year to year, passed on hand to hand, it has reached us with all its history.
Iran is one of the origins of saffron. From the old days to date, this valuable product has been planted and harvested in Iran, to be used by people all over the world.
In Mizou, we value this God-given gift, just as we treasure our traditions.
However, loving the old customs doesn’t mean we’d disregard the most modern up-to-date agricultural methods, that is to say Smart Farming.
Our Mission at Mizou
We aim to produce Organic, purely Iranian saffron using new methods. Food security, efficient food supply chain, maintaining water resources, and constant development are our main goals in Mizou. We try hard to keep this treasured heritage alive and use the newest methods (smart farming, farm-to-table, and IoT) to introduce it to people all over the world.